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Since its launch in April 2000, the Internet address www.handy.de has become a household name among German mobile phone users. Over 5 million registered users are thrilled by the large selection of ringtones, logos, videos and mobile games offered via the Internet and mobile internet portal. Additionally, there is a comprehensive mobile shop with the latest mobile terminals, matching accessories and mobile telephony contracts. Distinguished by a variety of innovative products and simple and secure access, handy.de, with brand awareness of 51 percent (EMNID, 2004) is among the most recognised German mobile portals in the core target group of14-29-year-olds.
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