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arvato mobile works in partnership with all major rights owners from the music, games and film industry in order be able to offer its customers a comprehensive, high-quality and target group-specific portfolio of digital entertainment contents. The content team from arvato mobile licenses, produces, formats and tests all market-relevant contents for all distribution channels for partners and customers. These contents are also provided on our mobile entertainment platform (EP2), on our online digital media downloading platform (gnab) and additionally for mobile marketing measures.
In the process, arvato mobile insists above all on the quality, target group relevance and currency of the provided contents. All this in close consultation with partners and customers. Secure distribution of the contents is assured by the use of recognised digital rights management techniques.
Contents that are tailor-made and optimised for all market-relevant mobile phone models are provided in addition. In close collaboration with mobile phone manufacturers and network operators, our research department develops new content formats that guarantee the best possible sound and image quality.
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