Service: ONtv MUSICA is the first true On Demand video music channel in Europe. The channel enables the viewer to watch their favourite music genre on TV, whenever and however they want. Selection is made by choosing one of the genres shown on the screen and then picking one of the many programmes that are listed. After going through the information card, the programme can be started whenever the viewer wishes. The ONtv music channel offers more than 10 music shows every week, including pop, rock, dance, R&B, Latin, charts, new releases etc. Both current music videos and successful classics are presented in the one-hour shows.
Fastweb TV subscribers have access to all available shows and can request them “on demand” at any time.
Umsetzung: arvato mobile entirely produces and organizes all music channels, ranging from editorial selection, acquisition and licensing of content, to final production of single programmes, bumpers, jingles and graphics.
Fastweb is responsible for the commercial area. In doing so, Fastweb defines the actual range of user services and markets the channel in its own video on demand service. Investments are also made in promotion and advertising
This customer solutions consists of following arvato mobile products and services: IPTV, Formatproduktion, Consulting, Fulfilment
