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Concept:
 arvato mobile develops Bundesliga Football SMS tipster competition which is integrated into the teletext services offered by the TV stations Sat.1, ProSieben, DSF, N24, 9Live and DAS VIERTE. This is a completely new product: for the first time the teletext medium will allow consumers to participate in an interactive tipster competition community.
Objectives: - Increase the interactivity of the teletext medium
- Encourage reader loyalty
- Create a community
 Implementation:
To take part in the tipster competition, participants send a text message containing the nickname BULI NAME to the short code 81500 (€ 0.49/SMS). Participants can see the current tipping schedule showing the matches for the day in question on teletext at any time. The player has to send in his personal tipping slip by text message before the first match kicks off. After the end of the day the points are automatically calculated and the community tipster tables are simultaneously published on teletext. In addition, each participant can request his points score and his position in the overall tables via text message. The winners receive attractive cash prizes.
The tipster competition is integrated on the following teletext pages:
Sat.1 Text, Pages 297-299
ProSieben Text, Pages 290-292
DSF Text, Pages 427-429
N24 Text, Pages 577-579
9Live Text, Pages 207-209
DAS VIERTE Text, Pages 250-252
arvato mobile developed the mobile application which shows how the tipster system works. Furthermore, arvato mobile ensures that the interactive teletext pages for displaying the tipping slips and the tables are automatically generated.
This customer solutions consists of following arvato mobile products and services: Sweepstakes, Consulting, Fulfilment, Service Numbers
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