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Idea:
From now on you'll be able to watch "RTL News" on your mobile when you're on the move – up-to-the-minute information anywhere, anytime. RTL News is getting mobile: starting now, you can call up the news on your mobile phone as well as on TV. Peter Kloeppel and the RTL News team inform you about all the important events concisely and compactly in videos of around one minute's duration. The mobile news will be updated at least four times per day.
arvato mobile is providing the platform for the video content and will also handle the sending of the WAP Push Links.
Goals: - Making RTL News available on all platforms: expansion of the video service familiar on the Internet to mobile phones.
- Further use and dissemination of the exclusive RTL abbreviated dial number 4949.
Realization:
The promotion takes the form of a trailer appended to the RTL Aktuell News.
This customer solutions consists of following arvato mobile products and services: Mobile Content Services, Consulting, Fulfilment, Service Numbers
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