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Idea
Johannes B. Kerner is testing the Federal Republic's TV viewers. Germany's biggest knowledge show, in which viewers participate live by telephone and online, shows - who knows what you really have to know
- who can judge situations best and
- who possesses the proverbial seventh sense.
In enthralling rounds of questions dealing with a variety of topics such as nutrition, health, or misapprehensions and pearls of wisdom, Johannes B. Kerner examines his four celebrity candidates, their studio teams and the TV audience.
Goals - To launch and establish an innovative programme format on the subject of education and knowledge as a family programme with a simple, easily understandable and innovative playing system.
- To provide an uncomplicated, spontaneous way of taking part with the largest possible capacities (anyone can join in).
- Low cost of participating (toll-free number, Internet participation) with an additional chance for participants to win a prize.
- Live analysis with comparisons between Federal states/generations/men and women plus graphical depictions.
Realization
At "How clever is Germany?" ("Wie schlau ist Deutschland?") questions were answered by Janine Kunze together with her Abitur [A-Level]) students' team, Monica Lierhaus with a group of football fans, Ulrich Wickert and the "Weather" team, and Thomas Gottschalk with 49 blondes.
The programme was produced by a + i art and information, a subsidiary of SPIEGEL TV, which was also responsible for developing the editorial format.
For the first time, the TV audience was able to take part live by telephone and on the Internet throughout the show. Viewers could see at any time which Federal state was in first place, whether women knew more than men and whether Germany as a whole was cleverer than the celebrities and their teams. arvato mobile is making mass response in real-time possible.
The conceptual and technical support for the participation channels telephone and Internet was supplied by arvato mobile. The telephone service that was provided parallel to the programme not only captured the viewers' opinions, but also facilitated a clustering of all the participants according to criteria such as gender, age and region. This range of functions is realized by means of a Flash application online. The channels are then consolidated and forwarded live to the graphics service provider and to the programme on air for comments.
"How clever is Germany?" – the second interactive knowledge test was broadcast live on ZDF, also with great success, at 20.15 on 24 May and achieved an audience share of 16.l8%. The next broadcast is scheduled for the autumn.
This customer solutions consists of following arvato mobile products and services: Sweepstakes, Consulting, Fulfilment, Service Numbers
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