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As the functions in mobile terminals increase, opportunities for interaction with the user increase at the same time. This development can be put to use by media and brands in order to open up new target groups and generate long-term ties.
For this purpose, arvato mobile offers you innovative Java applications, mobile portals or MMS as channels for new forms of interaction. New and exciting concepts are enabled by a graphically sophisticated depiction of your brand on mobile phones.
In the process, we insist on bulk response solutions in which user are purposefully involved by means of interactive elements. The data gathered during the course of such votings can, if required, be used for building up a customer database and therefore for target group-specific marketing.
With its ‘Participate’ voting products, arvato mobile is currently the only provider on the market that has implemented specific bulk application solutions for prime time TV. We are also continuously working on the consistent development of these solutions and customizing them to meet the latest market requirements.
arvato mobile’s ‘Participate’ products takes audience participation to new levels. They give the audience a real-time sense of involvement in programs. ‘Participate’ has been used on a number of primetime programs including Test the Nation with the BBC, Le Grand Quiz with M6, and Plant Game with RTL. ‘Participate’ has also recently been successfully launched on BBC Radio 2 with the Jonathan Ross show, extending its reach to radio audience.
Features and benefits of ‘Participate’ include: - Synchronised audience participation during the game
- Participants automatically receive questions or polls on their mobile handset
- Studio gallery, production team and presenters receives live information relating to the results from the audiences responses for use in the programs
- The application can be designed in the provider´s own look and feel.
- The game is fast and compelling for the audience who are participate as well as entertaining for those who are just watching.
- Games can fit into either live or pre-recorded shows
Have we attracted your interest in votings? Then please get in contact with us.
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