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arvato mobile GmbH is full service provider to Swisscom Mobile AG. Within the scope of this co-operation the company looks after the mobile entertainment area of the Swisscom Mobile Music Store and, in doing so, constitutes all the steps in the value-added chain, from the creation of mobile entertainment content through to delivery and payment. In addition to setting up and continuously developing the download platform, this particularly includes comprehensive compilation and upkeep of the mobile entertainment content portfolio, as well as hosting of the store area. Besides the conventional browsing structure within which the user first selects the content type (e.g. “real music” or "polyphonic ringtones"), the Music Store has so-called artist and/or genre-based browsing. Here, the user is able to browse through the mobile entertainment portfolio according to artist names and call up all available logos, videos and real music ringtones concerning his or her favourite artist, at a glance. At the same time, only the content that is actually available in the desired format for the user's respective mobile phone is displayed during the selection process.
This customer solutions consists of following arvato mobile products and services: Mobile Portals, Aggregation & Sublicensing, DRM, Billing, Content Promotion & Recommendation
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