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Today, via the arvato mobile Entertainment Platform 2 (EP2), mobile contents are delivered to mobile phone operators and Internet service providers in more than 35 countries. The platform offers a unique combination of content management software, portal solution, billing integration and handset-specific distribution of mobile entertainment contents. This enables partners from the music, games and entertainment industry to supply master formats at a favourable cost, with the best possible distribution and precise licence share billing. With the EP2, arvato mobile provides network operators and other B2B customers with the most market-ready mobile contents and technology package currently available. Complex mobile internet portals can be made available professionally, as can complementary Web presences and mobile client applications.
Core functions of the EP2:
Content Management
The Mobile Entertainment Platform 2 is the optimally developed, market tested solution for managing various mobile contents such as games, full-track music download and ringtones or graphics for mobile handsets, as well as for delivering complete mobile portals. Product quality in terms of technology AND mobile contents is of utmost importance to us, which is why our research managers continuously optimise the quality of the delivered formats. Yet in quantitative terms as well, arvato mobile has a right to be proud: due to extensive licence agreements we are able to offer more titles from the respective current Top 10 charts than our competitors. In doing so, our experienced content managers take care of more than 350 categories and apply their comprehensive content-specific know-how in order to increase mobile contents usage rates. Revenues are also optimised via active portal management in WAP and Web.
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