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Today, via the arvato mobile Entertainment Platform 2 (EP2), mobile contents are delivered to mobile phone operators and Internet service providers in more than 35 countries. The platform offers a unique combination of content management software, portal solution, billing integration and handset-specific distribution of mobile entertainment contents. This enables partners from the music, games and entertainment industry to supply master formats at a favourable cost, with the best possible distribution and precise licence share billing. With the EP2, arvato mobile provides network operators and other B2B customers with the most market-ready mobile contents and technology package currently available. Complex mobile internet portals can be made available professionally, as can complementary Web presences and mobile client applications.
Core functions of the EP2:
Content Promotion
Via the content promotion tool integrated with the Mobile Entertainment Platform 2, comprehensive marketing activities can be undertaken within the mobile portals in order to increase sales volumes. These activities include: - Insertion, management and monitoring of promotions on partner sites via a web-based teaser management system.
- Administration of “try before you buy” functionalities (e.g. for games content, software etc.)
- Monitoring of click streams on WAP portals for the purposes of performance tracking.
- Mobile ad services: mobile advertising in mobile portals, including performance tracking.
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