In cooperation with Brainbuxx Ltd. & Co. KG, arvato mobile has developed the prototype of a mobile client on the basis of Flash Lite.
Mobile clients are applications which are loaded onto mobile phones by their users. The Music Client from arvato mobile offers a shop for downloading music and an integrated player. The interface and the user experience are state-of-the-art and are oriented towards users’ emotions and moods: mobile experience in a new dimension. The client is part of a dual delivery solution for music.
The prototype of a beta version has been completed. Its further development and full integration will now follow.
Flash Lite – interactive content for mobile terminals
Flash from Adobe has for many years been a byword in the online world. In the beginning, it merely facilitated simple but effective animations, but now it offers a multiplicity of ways to realize complex applications. Thanks to Flash Lite, even the mobile world will now no longer have to do without animations and emotional interfaces. Flash Lite is already allowing innovative concepts to be realized and new target groups to be aimed for. As a full service provider in the field of mobile music with a wide-ranging spectrum of digital content, it is now aiming for the Flash Lite channel in addition to the existing channels of web and mobile internt. The objectives are the direct downloading of music onto the mobile, and value-added-oriented functions in a perfect symbiosis with existing online offerings. In the process, Flash Lite makes possible an innovative interface, optimised usability and an enhanced user experience.
With these and similar offerings, arvato mobile is appealing to new user groups. While the use of a WAP requires great technical affinity, Flash Lite is also suitable for users who have little or no experience with mobile applications.
Around 200 mobile phones currently support Flash Lite technology. The client is compatible with all the N Series devices from Nokia and Flash Lite 2.1. The spread of Flash Lite is going to accelerate exponentially over the next few years. In Japan (the forerunner), 25% of the population already had a Flash Lite-enabled mobile in 2005 (source: 2005 Adobe Systems Incorporated / Adobe Market Research).
Your advantages from arvato mobile
Mobile clients based on Flash Lite have numerous advantages which will give you a head start,. especially with regard to customer loyalty and the generation of sales:
- shop offerings for audio download, streaming, podcasting, infotainment or video content, in which the shop and player are in a single application (usability)
- trigger for impulse buying
- great proximity to customers thanks to pre-installation on the mobile
- support for promotional campaigns
- optimised customizing and integration of customer’s own CI thanks to enhanced graphical options.
arvato mobile is your reliable partner. In this entire area you will benefit from our long experience on the mobile entertainment market.
Just get in touch with your contact at arvato mobile to receive further information about the arvato mobile music client.
