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The arvato Mobile Games Platform represents a significant expansion of all mobile gaming solutions previously available on the market. It focuses on the areas of content promotion, customer loyalty and community formation, as well as the opportunity to integrate multiplayer gaming.
In this way your end customers can, for example, communicate with other users in a personalised zone, view their purchasing history and manage their mobile games downloads. Innovative payment functions, arising directly from the mobile game, are a component of this solution: end customers can thus, for example, release additional levels for a mobile game spontaneously from a game situation or use interactive multiplayer games. In addition, the user can try out a mobile game free of charge at first and at the same time has the option to release the “full version” directly from the mobile game.
For communication with other users, the mobile games platform offers numerous community features such as discussions in various forums, a games magazine, regular competitions, user votes or a competition for points and rankings. In this way we generate close customer times on the basis of intelligent community features, and hence the integral prerequisite for increasing your sales.
These are the highlights at a glance: - Unique software (Connected Application Interface) for completing transactions in multiplayer communities and payment processes directly from the game (e.g. pay per level).
- Mobile betting / gambling modules for involving third parties in the arvato mobile games world.
- Content promotion tool for an optimum, target group-adapted increase in sales figures.
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