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To date, arvato mobile has successfully developed more than 100 portal solutions and commissioned them for mobile devices. We offer our customers the opportunity to realise complete mobile internet offers via the entire mobile entertainment content portfolio from arvato mobile, and operate customised areas for mobile portals of network operators, mobile virtual network operators (MVNO’s), Internet service providers, media companies and branded articles. In this process, arvato takes over full mobile entertainment platform management for its customers – from content provisioning and handset optimisation, through safeguarding the billing infrastructure, right up to customisation.
The whole process for delivering and presenting content through a mobile portal is based on two integrated systems: - The content management system Entertainment Platform 2 (EP2) optimised for distributing any sort of mobile entertainment content onto mobile handsets available in the market.
- The mobile portal delivery framework as the presentation layer platform for effortless and comprehensive configuration of mobile portals satisfying all kinds of different customers’ needs.
The mobile portal delivery framework comprises a lot of optimised modules that can be independently configured, combined and enhanced in order to build and improve a fully customised mobile internet presentation.
As a core feature of the portal framework the distribution of classical mobile entertainment content like ring tones and logos has been especially designed for easy mobile usage and attractive presentation. Every module is perfectly adapted to handset capabilities concerning compatible content and display requirements.
Background colours, header graphics, navigation icons and menu texts can be freely defined and adapted to the customer’s look and feel. The overall presentation can be realised both as classical “flat” presentation or tab-based.
Editorial texts can be integrated as a standard module. A content management system guarantees freshest updates and allows arbitrary combinations of pictures and texts. Customers’ inputs can be automatically handled via XML feeds.
An extended search engine enables the customer to quickly find any item in the entire back catalogue without extensive browsing.
The EP2 based teaser management and recommendation engine are fully integrated into the mobile portal framework. Hence, both social and transaction-based recommendation and cross selling can be placed at any part of the WAP portal.
In this way arvato mobile, to name just a few examples, has developed and implemented the games platform for O2 , the Vodafone Live! Music Store and wap.handy.de, the mobile portal of handy.de.
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