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Today, via the arvato mobile Entertainment Platform 2 (EP2), mobile contents are delivered to mobile phone operators and Internet service providers in more than 35 countries. The platform offers a unique combination of content management software, portal solution, billing integration and handset-specific distribution of mobile entertainment contents. This enables partners from the music, games and entertainment industry to supply master formats at a favourable cost, with the best possible distribution and precise licence share billing. With the EP2, arvato mobile provides network operators and other B2B customers with the most market-ready mobile contents and technology package currently available. Complex mobile internet portals can be made available professionally, as can complementary Web presences and mobile client applications.
Core functions of the EP2:
Recommendations
The EP2 contains a module for delivering customised recommendations. This module, which increases end-customer sales significantly, enables recommendations to be displayed customer-specifically and can be implemented in five functions - Recommendation of top mobile entertainment contents
- Recommendation of similar mobile entertainment contents
- Recommendation based on the user’s individual transactions
- Recommendation based on transactions by all users ("Customers who bought X also bought Y")
- Recommendations via SMS
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