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During this Germany-wide cross-media campaign from Union Investment, mobile phones became a "sheep's pen" in keeping with the campaign motto "Bring Deine Schäfchen ins Trockene". Real sound with sheep noises, an image of a sheep and the exclusive sheep game guaranteed mobile fun for the target group.
Within the scope of project requirements, an SMS order logic was developed and linked with our catchy order shortcode 44444. On sending in the keywords Schafton (sheep sound), Schafbild (sheep image) and Schafspiel (sheep game) the free content, precision tailored to the campaign, could be ordered directly via SMS. At the same time, the Jump & Run mobile game translated the basic concept of the game ("Bring your sheep in out of the rain") and what's more, provided pure games fun.
Many thousands of promotion participants were thrilled by the concept and ordered the campaign's game, sound and image.
This interactive solution consists of following arvato mobile products and services: Content Services, SMS/MMS Services, Specials, Mobile Gaming, Conception/Consulting, Creation, Support, Fulfilment, Service Numbers
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