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Concept:
On the occasion of the DVD Premiere of the German movie highlight 2004 “(T)Raumschiff Surprise Periode I” Zewa Moll customer could collect appealing prizes.
Goal: - Strengthen brand image
- Enhancement of product profile at retail
- Differentiation from trade brands
- Customer loyalty
- Increase of sales
Implementation:
For this attention drawing promotion arvato mobile implemented a post office box for letters with “loyalty stars”. These were checked in respect of completeness and correctness. Furthermore extra payments were identified and registered. All data of the participants was transferred to a promotion data base developed by arvato mobile. Shipment of prizes to consumers was carried out immediately. For optimal evaluation of response and for monitoring the rewards inventory, arvato mobile provided a monthly reporting.
“I appreciate the reliability and identification of arvato mobile with already implemented projects. Every coupon promotion is unique and has its own risks. arvato mobile understood well to keep our interests especially concerning a target group specific communication towards the end consumers”, said Sonja Schreyer, Product Manager – Brand Management Region Central, Tissue Europe.
This interactive solution consists of following arvato mobile products and services: Conception/Consulting, Creation, Support, Fulfilment
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