|
The use of the mobile Internet continues to grow. According to a study by E-Plus in cooperation with TNS Infratest the share of mobile phone users who use their mobile to surf the net more than tripled in just one year. This figure rose from 4.0 to 13.7 per cent by the start of 2008. With the increasingly widespread use of the mobile internet, mobile advertising has also grown at a faster rate. According to recent forecasts, web-financed mobile internet will be just as successful as the regular internet.
Integrated into the marketing mix, mobile ads extend the brand messages to the mobile world. The experiences from campaigns show that users are very keen to explore the brands being advertised and to investigate the microsites of the respective customers. Sites that are optimized for the mobile phone display increase the level of awareness of the brand and are a new means of distribution for targeting additional customer groups.
arvato mobile offers you the complete mobile advertising value added chain, and with adflex you get a technically well-developed mobile ad server.
|
