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On mobile portals it is possible to exploit the following campaign options: - Supplying forms of advertising on specific days, at specific times of the day or times
- Limited to a specific number of ad impressions or ad clicks
- Ad rotations or frequency cappings
- Content targeting: media space, channels, ad space
Various targeting methods are also available (standalone or in combination), depending on the portal being marketed,: - Telephone number or handset restrictions
- Pre-paid / Post-paid customers
- UMTS/ GPRS selection or demographic targeting and much more.
Using the above methods we can ensure that users are accurately targeted. Of course, ad views, ad clicks, conversion rates and microsite impressions are reported in the usual, reliable and basic way. Companies like Motorola or Fox are already using the mobile channel to generate awareness amongst the users through product displays or sweepstakes. On the mobile internet targeting can be used to send products to the desired recipient group in a very accurate way.
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