Our mobile ad server technology ad flex is used to control mobile forms of advertising, to place them on the mobile internet for a specific handset and to evaluate them rapidly. All forms of advertising comply with the specifications of the Mobile Marketing Association (MMA), of wh
ich arvato mobile is an active member.
Overview of mobile forms of advertising:
- Mobile banners
- Text links
- Sponsoring
- Interstitials / Splash
- Combinations of text, link and image
When the user clicks on a form of advertising he is transferred to a customer-specific mobile portal or a number of different microsites that can be fully created by arvato mobile. Thanks to our comprehensive experience in creating mobile internet portals the forms of advertising and microsites can be programmed in any mark-up language.
SMS, MMS and audio or even video calls are available as add-on response channels with no media mismatch. Here you will benefit from our many years’ experience in the area of mobile marketing.
ad flex from arvato mobile is served by a user-friendly web interface for which it is possible to set up different user roles. Functionalities such as customer management, ad management and campaign management are of course available.
