|
arvato mobile offers its customers mature modules for the realization of a CRM system that focuses mainly on the mobile aspect. Components of the mCRM (mobile Customer Relationship Management) concept are:
- mCRM Database: The physical heart of each and every CRM system is the customer database in which all of the available user data are administered. The database is used not only to administer the data, but also to steer and manage the campaigns. The database supplies extensive reporting and controlling functions. All measures, together with the reactions of users to them, are documented via the customer database. Future campaigns are then structured according to the response of each user.
- Value-added/Mobile content: When designing mCRM measures the content provided to the user matters. arvato mobile offers content which is geared particularly towards mobile communication with the user in question:
- Entertainment/Fun:
wallpaper, screensavers, themes, games, music for mobile phones etc. - Infotainment:
product and company info (e.g. with regional targeting), sponsored info (e.g. sports news presented by …), coupons, discounts, etc. - Mobile goodies:
free SMS, sweepstakes (also with QR code), competitions, etc. - Viral tools:
MMS greeting cards, send-a-friend mechanisms, etc.
- Advertising: The advantages must be communicated to users through advertising measures. All channels – from TV and print to SMS advertising – can be used for this purpose. Good devices for the advertising could be, for example, free SMS quotas, free mobile games or MMS greetings.
- Registration: The incentive decides. Users opt for registration if they gain advantage from it. Value-added can be generated from a mixture of information, entertainment and monetary incentives such as discounts or bonuses. The registration process in which the user enters his or her data is completed using a web interface or by SMS. arvato mobile has chosen a double opt-in procedure so that maximum security and integrity in the handling of customer data are guaranteed.
- Communication: Communication with users is carried out by means of an MCRM program via SMS, MMS, and increasingly the mobile Internet.
In addition to our technical competence in realizing and supporting mobile CRM systems, we also have the necessary content and communication tools at our disposal. In particular, though, arvato mobile has years of experience in conceptual advice and support for mCRM programs. arvato mobile analyzes the behaviour and reactions of users and derives suitable measures. This experience is crucial to the long-term success or failure of such a mobile CRM program!
In other respects it’s success that can be measured: customer bonding is not an end in itself. It demonstrably leads to higher sales per user as a result of more frequent and more sizeable purchasing processes. Get in touch with us!
|
